by A Story of Passion and Innovation at the Heart of Wood
Brightwood® Srl was founded in early 2023 by Leonardo Gianfrate and Alessandro Mischi.
Despite being a young company, it is built on deep-rooted expertise and the passion of two professionals who have been shaping the world of furniture design for decades.
Brightwood® Srl is the result of a bold vision and an unwavering passion for wood. Its story begins with Leonardo Gianfrate, the son of a carpenter, who from an early age was immersed in the warm and captivating atmosphere of his father’s workshop.
From a Passion for Wood to the Birth of Brightwood®
The scent of freshly cut wood and the precise hum of saws were the soundtrack of Leonardo’s childhood. But more than anything, it was his burning curiosity, an unrelenting desire to uncover what lay beyond the surface of the wood, that defined him.
This innate and unstoppable passion became the spark that ignited a journey of research and innovation, ultimately leading to the creation of Brightwood®.
The Founders
Leonardo Gianfrate
Leonardo Gianfrate embodies the creative and visionary soul of Brightwood®. With over 30 years of entrepreneurial experience in the wood and furniture industry, his story is one of perseverance and an endless pursuit of the hidden beauty within wood. From childhood, he believed in a kind of magic that captivates and inspires. For years, he dedicated his life to unveiling the secrets of wood, bringing forth its most intimate and profound light. The Brightwood® patent is not just the result of years of work, it is the manifestation of a passion that has burned within him since the very beginning.
Alessandro Mischi
Alongside Leonardo is Alessandro Mischi, a former executive with over 30 years of experience in commercial strategy, marketing, and general management, who later transitioned into consulting. Over the past 20 years, Alessandro has played a key role in various companies within the high-end furniture sector, leading their strategic direction, business development, and marketing efforts. His pragmatic mindset, combined with his deep understanding of market dynamics, is a fundamental asset for the commercial growth of Brightwood®.
Brightwood®
Wood That Shines with History
Revolutionizing furniture design, Brightwood® merges the authenticity of natural wood with advanced LED technology. This extraordinary innovation is born from the fusion of traditional craftsmanship and a forward-thinking vision. Unlike artificial imitations or synthetic veneers, Brightwood® uses only premium wood sourced from FSC-certified forests. Each piece is unique, rich in character, authenticity, and natural beauty, celebrating sustainable, exclusive and cutting-edge design.
The Story Written in the Fibers
When we look at Brightwood®, we see more than just wood that glows we see a millennia-old journey woven into its fibers. The tree from which it comes has grown beneath ever-changing skies, sinking its roots into rich soil and absorbing its surroundings year after year. Rain, wind, and sun have strengthened it, pushing it skyward. The unique grain patterns of Brightwood® tell the story of a tree shaped by the power of the elements and the purity of the earth.
Resin:
A Secret of Light and Nourishment
Resin is the hidden treasure that tells the story of how a tree has faced and overcome the trials of time. It embodies everything the tree has absorbed from the soil and its surroundings throughout its life. More than just an aesthetic detail, it is a secret language that reveals the elements the tree has assimilated.
With Brightwood® technology, the resin comes to life, glowing with a luminous, crystalline radiance that transforms any space with a warm, enveloping, and magical brilliance.
The Hidden Soul
Timeless Three-Dimensionality
The three-dimensional effect born from the fusion of authentic wood and advanced lighting is a modern interpretation of how design enhances natural materials. Brightwood® unveils the hidden soul of wood, accentuating the depth of its grain and details invisible to the naked eye. Each piece is not just furniture, it is art, revealing beauty and complexity. This innovative approach transforms the essence of wood into a living masterpiece that interacts with its surroundings.
Beyond the Image
Only the Human Eye Can Capture Its True Beauty
Brightwood® technology can only be fully appreciated through human perception. No camera can truly capture the depth of the wood grain, the delicate translucency of the resin, or the three-dimensional effect of light emanating from within.
Only the human eye can focus on the subtle variations of light and color, revealing the full magic of Brightwood®.